Setting the pace with Stride
Designing a running app that fosters a vibrant community, redefining the running experience by merging smart training with a supportive network.
Role
Product designer / Visual designer
Timeframe
4 weeks
Tools used Figma / Mockup / Typeform / Octopus
The challenge
Given the frequent use of multiple apps and devices by runners, Stride aims to provide a seamless solution encompassing personalized training plans, social engagement, and reliability.
The challenge lay in harmonizing these distinct demands without overwhelming the user interface.
Exploration and research
Exploration and research was needed to cultivate a deep understanding of runners' needs and the competitive landscape. I conducted surveys and candid one-on-one interviews to uncover user preferences and pain points.
Survey analysis
I sent out a survey to a pool of 16 participants, who all contributed their unique perspectives. The survey helped guide the design process by allowing me to understand and empathize with the runners’ motivations, pain points and goals.
Key takeaways
Streamlined functionality is a top priority. There’s a demand for an all-in-one solution that reduces the fragmentation runners currently face.
The design should focus on creating a prominent, intuitive interface for GPS tracking, ensuring accuracy and reliability.
Consistency in design language, familiar navigation patterns, and an intuitive learning curve will be essential in ensuring users feel at ease within the Stride ecosystem.
Creating structure
I created a site map to serve as a navigational blueprint that ensured cohesion and clarity throughout design and development.
With multiple insights gleaned from user surveys, interviews, and competitive research, the site helped me organize complex functionalities into a coherent and intuitive user journey.
From wireframes to reality
From developing low-fidelity wireframes as the blueprint to conducting usability tests with survey participants, the design process bridged ideas and insights with tangible design.
Low fidelity wireframes
These wireframes provided a clean canvas to experiment with navigation flows, interactions, and user journeys. The emphasis was on clarity and ease of use, allowing for rapid iteration and fine-tuning.
Through usability testing involving select survey participants, we gained insights that facilitated swift changes.
Stride prototype
Using the prototype, usability testing allowed me to discover new information that would enhance design as well as give new insight into the user base.
As I transition towards the next phase, the spotlight turns to developing a sleek, easy-to-use screen catering to the runner's experience during an active session.